Michael C. Seeger, President Michael's track record includes more than 2 decades of experience as a Senior Executive and Consultant with an outstanding record for achieving success in subscription-based businesses spanning cable and satellite entertainment markets; financial services; and manufacturing (i.e., for service agreements). He's highly regarded for creating innovative CRM solutions that effectively integrate strategy, marketing, management, and technology.
Michael founded OBSI in 1997 with a core goal of helping his clients achieve Optimal Business Outcomes -- attending to the needs of the customer while satisfying the demands of the business, its partners, shareholders and other key stakeholders.
Prior to forming OBSI, Michael served as Senior Vice-President of Operations for Showtime Satellite Networks Inc. Across his career, Michael has unified sales processes; designed, led and defined Customer Relationship Management (CRM) strategy and technology initiatives; led multi-site outsourced Contact Center evaluations and selections; designed and facilitated vendor evaluation methodologies; enhanced sales and productivity of acquisition and retention programs; and implemented process, training, and quality assurance enhancements that drove conversion rates and productivity.
Robert Borders, Strategic Partner Robert brings more than 26 years of consumer and BTB experience in all aspects of direct response marketing, including: telephone marketing and call center operations and management; CRM; and lead generation, acquisition and retention. He is well known in the industry for his considerable experience in call center selection and management, leveraging customer data for business value, and reducing both time and costs by improving business processes. In 1989 he founded The TM Group, a marketing consulting company focused on improving direct marketing results based on better data analysis and improved operations; vendor and program management; and program implementation and integration. A charter member and former Chairman of the Direct Marketing Association's Telephone Marketing Council, he has developed, managed, visitied and/or assessed over 100 contact centers. His clients include such companies as AT&T, DirecTV, Andersen Consulting, Sirius Satellite Radio, ADP, NovoNordisk Pharmaceuticals, Olympia Office Products, Hughes Engineering, Astra-Zeneca Pharmaceuticals, and Chase Bank.
Prior to starting his consulting company, he was Vice-President of Marketing for Misco Inc., (division of The Gillette Co)., a business-to-business computer product cataloger; Senior Director of Marketing and Sales Support for ADP; Vice-President/Management Supervisor for Stone & Adler, Inc., a direct response subsidiary of Young & Rubicam Advertising; Vice-President of Marketing for Wometco Home Theatre Inc.; and managed direct mail, telemarketing operations, and catalog marketing at three catalog companies. His accomplishments include developing a $6 million database-driven lead generation program, by creating a database of US businesses with leads that converted into $213 million of sales; and managing the creation and execution of AT&T's first long distance selection program for business, resulting in 70% of businesses selecting AT&T as their carrier.
In 1998 he established a strategic alliance partnership with Michael Seeger at OBSI.
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